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Magazines Archives - 2008 February
Osim ventures into A ‘final
frontier’ Asia-Pac’s
Story 4
OSIM INTERNATIONAL LTD has
ventured into New Zealand, with the appointment of LC
Distribution Ltd as its master franchisee there. This makes New
Zealand the 31st territory for the Singapore company’s global
network.
“We are happy to enter the ‘final frontier’ of the
Asia-Pacific,” said Lee Hann Yang, Osim head of international
franchise. “With New Zealand on board, we are the only
Singaporean retail brand with a truly pan- Asia-Pacific
presence, represented in all the significant economies and
countries across the region.”
Osim’s first retail outlet was recently opened in Kirkcaldie &
Stains (New Zealand’s premier department store) in the heart of
Wellington’s Golden Shopping Mile, Lambton Quay. A flagship
store is being set up in Auckland along Parnell Street and will
be ready by next month.
Over the next 12 months, LC Distribution will be expanding
Osim’s retail presence nationwide, with a target of 15 stores in
the three major cities — Auckland and Wellington in the North
Island, and Christchurch in the South.
A global leader in branded healthy-lifestyle products, Osim
operates a wide point-ofsales
network with more than 1,100 outlets in over 360 cities across
31 countries in Asia,
Australia, Africa, the Middle East, the UK and North America. |
