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Magazines Archives - 2008 March
Beijing Olympics boosting ad
spend in China
Story 2
ADVERTISERS upped their spending
in China last year as international and local brands swarmed the
market in the run-up to the 2008 Beijing Olympics, scheduled for
August.
Figures from The Nielsen Company show that advertising spending
in China hit RMB441.5 billion (US$62.3 billion) in 2007, up 15%
year on year.
Pharmaceutical, toiletries and beverage brands spent the most to
account for 46% of total value, the report showed. “Domestic
brands take up equal share with international brands in the [top
10]
list,” the report stated.
Olay was the top advertiser, followed by
Sanchine Pharmaceutical, KFC and Gai Zhong Gai, with Colgate, China
Mobile, Crest, Huangjindadang, Rejoice and Wahaha rounding up the top-10
list.
TV was the preferred medium, cornering 82% of the pie, with newspapers and
magazines forming 16% and 2%, respectively, the report noted.
The Nielsen report calculated the ad spend based on published rate cards,
which do not take into consideration discounts and promotional offers. |
