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Magazines Archives - 2008 March
Coty’s Rimmel goes to China
Story 8
FRAGRANCE-AND-COSMETICS company
Coty Inc and Japanese cosmetics firm Kose Corporation have
entered into a licensing agreement to manufacture and distribute
Rimmel
products in China.
Distribution is expected to begin in May with Rimmel cosmetic
products, including foundation, mascara, lipstick and eye
shadow, being imported by Kose and distributed to selected
department
stores and drug stores in Shanghai.
“By commencing distribution in China, Coty
is accelerating the global brand presence of Rimmel and simultaneously
continuing the elevation of Coty’s global presence,” said Coty CEO Bernd
Beetz.
“We look forward to bringing Rimmel products to China as we focus on
accelerating our business growth in Asia.”
This agreement strengthens the existing relationship between Coty and Kose.
In September 2006, Kose started distributing Rimmel products in Japan.
Kose Corporation president Kazutoshi Kobayashi said: “We are looking
forward to expanding our strategic alliance with Coty and building upon
our organisation’s collective strengths.
We will combine Rimmel’s unique style with our expertise to develop and
launch products that will appeal to the style of Chinese women.” |
