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Magazines Archives - 2008 March
Store of the future
Story 18
THE Store of the Future X08
staged a showcase of innovative technologies spanning mobile
marketing capabilities, kiosks, rear-projection film,
pedestriantraffic measurement, interactive communications
systems and anti-theft systems, with special attention on
shopping via cell phones and PDA devices.
There were exhibits from 3M, Bizerba, Countwise, DigiCharm, DNS
Display, LevelVision, LG, MasterCard, Microsoft, Monster Media,
Motorola, Provision, SuperGraphics, USS Corporation, Vital-Signz,
DNA 11, EuroTouch Interactive, Fit Just Right, Freedom Shopping,
GPShopper, Harris, Peerless Mounts, Treefrog and IBM.
IBM demonstrated the 3D Second Life experience via virtual
retailing, while Motorola showed how shoppers could make payment
using its mobilephone application, the M-Wallet.
GPShopper’s mobile-shopping system, the Slifter, connects
shoppers on cell phone or PDA with millions of products retailed
at thousands of stores within a vicinity.
Monster Media’s large-format interactive WallFX, a customised
tracking programme, continuously reads a shopper’s body position
to allow for realtime motion-activated interactivity with
display graphics.
Fit Just Right’s patented technology validates the garment size
and fit, based on the shopper’s measurements and the garment’s
points of measure. DigiCharm combines “the pricing functionality
of electronic shelf-labelling with ... digital signage”.
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