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Magazines Archives - 2008 April
Coty to work with Halle Berry on
new fragrance
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FRENCH fragrance company Coty Inc
has struck up a partnership with Halle Berry. The deal is a
first for Berry, who is the only African-American woman to win
an Academy Award for Best Actress
in Monster’s Ball. She has also played other iconic characters,
including Storm in The X-Men.
“A woman who defines beauty, Halle Berry exudes sophistication,
glamour, sensuality and natural elegance — a combination of
unique characteristics that will be bottled inside her exclusive
fragrance,” said Bernd Beetz, CEO, Coty Inc. “Working
hand-in-hand with Berry, Coty will develop and deliver a new
one-of-a-kind scent that captures the essence of a strong,
beautiful and
inspirational woman.”
Working with Coty’s marketing, creative and product development
teams, the actress will play an integral role, from conception
to the marketing process of the yet-to-be-named fragrance,
which will debut globally in spring 2009. “ I am passionate
about this project,” said Berry. “Selecting a fragrance is a
very personal choice and I am delighted to have this opportunity
to express myself in a creative new way working with Coty.”
Coty is said to be the world’s largest fragrance company with
annual net sales of US$3.5 billion. Its brand portfolio includes
Aspen, Baby Phat, Calvin Klein, Jovan, Kate Moss, Kenneth Cole,
Marc
Jacobs, Nautica, Pierre Cardin and Sally Hansen. |
