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Magazines Archives - 2008 April
Dockers goes vintage with K1
chinos
Story
4
DOCKERS SAN FRANCISCO, a brand
owned by denim company Levi Strauss & Co, has introduced its
limited-edition vintage trousers to celebrate chinos. The K1
Vintage pants have been
designed to target the “khaki connoisseur”, said Levi’s.
The handcrafted product is “made with fabric intricately woven
from vintage looms, and reflects
the timelessness of khaki in response to the modern taste of the
Dockers man”, said David Smith,
Singapore-based vice-president for the Dockers brand in the
Asia-Pacific.
“The Dockers brand practically invented the khaki and casual
apparel segment, being the definitive
source for casual yet stylishly comfortable clothing for men.
It’s only natural then that, with such a heritage, we now offer
the K1 Vintage pants.”
The K1 Vintage Pants carries the tag line “wear your own
history”.
Hence, the window display for the apparel, which was unveiled
across the Asia-Pacific early last
month, features mock newspaper San Francisco Vintage Times
highlighting the evolution of khakis and the heritage of the K1
Vintage Pants. Other props used include antique sewing machines,
tailor’s tools, mannequins and vintage furniture. |
