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Magazines Archives - 2008 May
Aditya Birla Retail drives
format expansion in India with Oracle technology
Story 11
INDIA’S Aditya Birla
Retail Limited has invested in Oracle’s Retail merchandising,
planning and supply-chain applications to help drive its growth
in the country.
The retailer, which has aggressive plans for the expansion, is
looking at setting up several formats under its ‘more.’ brand.
The plan will be supported by a strong IT backbone built on
Oracle Retail applications such as the Oracle Financials, which
is part of the Oracle E-Business Suite, as well as
infrastructure software Oracle Fusion Middleware and Oracle
Database.
“We want to offer
our retail customers the best choices,” said Sumant Sinha,
Aditya Birla Retail’s CEO. “Our IT backbone, of which Oracle
Retail applications are key components, will help us
do that. [These] applications will support our different store
formats and help us roll out our new stores faster.
“Aditya Birla Retail’s aggressive growth plans present an
exciting opportunity for us to put to use the worldleading
Oracle Retail applications,” said Mukesh Mathur, director and
business
head, Oracle Retail India. “Aditya Birla Retail’s IT
infrastructure will help set a benchmark for using IT for
customer acquisition and retention in the Indian retail
industry.”
The Indian retail sector, the fifth largest globally, is
estimated to grow from US$330 billion in 2007 to US$427 billion
by 2010 and US$637 billion by 2015, with organised retail likely
to grow
in market share from the current 4% to 22% by 2010.
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