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Magazines Archives - 2008 May
TESCO shores up in Malaysia with
SAS
Story 14
TESCO STORES
(MALAYSIA) SDN BHD will invest RM1.5 million (US$467,654) in a
solution from US retail-software provider SAS to help boost its
market share in the country.
The solution will be deployed over a three-year period, said the
retailer.
“The investment is
in tandem with Tesco’s strategy to improve market share in
[Malaysia’s] competitive hypermart sector where Tesco is
targeting to open 11 new stores in 2008,” the company stated.
Tesco Stores, which seeks a better understanding of its
customers, requires a reporting and analytical solution that
centralises all customer, sales and transaction data, said its
marketing director, Paul Morris. “Tesco Malaysia has a mountain
of data that it can’t analyse
quick enough to support the store’s business decisions,” he
explained.
With the solution, Tesco Stores expects to drastically reduce
its time and effort needed to garner the relevant reports, he
added.
“Quicker analysis of the data will allow us to understand our
customers better than any of our competitors — in order to offer
them a more tailored shopping experience at each of our
outlets,”
Morris reasoned.
The hypermarket chain employs more than 7,900 employees and
operates 20 stores throughout peninsular Malaysia.
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