THE RAG TRADE IS SPOILT FOR CHOICE. WITH THE LIFTING OF TRADE QUOTAS, CLOTHING MANUFACTURERS THE WORLD OVER ARE SCRAMBLING TO GET THEIR GOODS NOTICED BY THE BIG NAMES IN APPAREL RETAILING. TO GAIN COMPETITIVE EDGE, SINGAPORE GARMENT MAKERS HAVE UNITED UNDER THE BANNER OF A SINGLE INDUSTRY BRAND: APPAREL SINGAPORE. JENNEE GRACE U RUBRICO REPORTS ...

SINGAPORE textile and apparel manufacturers have banded together under one brand to strengthen their position in the world market — and clothing retailers stand to benefit from the move.

For this purpose, Apparel Singapore was launched last July 16 as an industry brand to market locally-incorporated garment-makers to major economies such as Japan, the US and
Europe.

An initiative of Singapore’s Textile and Fashion Federation (TAFf), backed by government agencies SPRING Singapore and International
Enterprise Singapore, Apparel Singapore
initially has nine member companies, called brand ambassadors, under its wing.