Magazines Archives - 2008 October

Green retailing - Part 2: Can sustainability practices go hand in hand with positive customer value proposition?
Story 1 - One Viewpoint

Part 1 of this article discussed the catastrophic consequences of
environmental deterioration and climate change, making the business case for going green even more compelling and urgent. But businesses have yet to match the severe concerns they voiced with the same degree of action. Neither are consumers automatically translating their concerns into deed as
Part 2 now discovers. Why is there a divide between concern and action? And how can Asian retailers embark on a green strategy without being perceived as having compromised their mission of delivering a satisfying shopping experience? By Steven HL Goh

Steven HL Goh is the executive chairman of RETAIL ASIA. He is also the CEO of The Business Company, a consulting firm advising multinational retailers on retail strategies and business development opportunities in the Asia-Pacific.

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