Magazines Archives - 2008 November

Elizabeth Arden brings Juicy Couture to Asia
Story 11 - News

With Vietnamese consumers heading towards higher living standards, a demand will be ignited for “high-tech and modern utilities, advanced educational materials and recreation for families”, all of which are areas that the group is taking into consideration as it begins to develop different retail formats and sharpen its core competencies, she stated.

The group operates 66 convenience stores in Ho Chi Minh City, and 30 supermarkets spread across the city and 13 other provinces in Vietnam. ra BEAUTY-PRODUCTS company Elizabeth Arden has brought Liz Claiborne’s Juicy Couture fragrance line to Asian shores.

The perfumes’ launch in Singapore last month in collaboration with Perfumes & Cosmetics Stores of Nuance Watson (Singapore) marked the products’ first foray into the region.

Following this, Elizabeth Arden, which entered into an exclusive longterm global licensing agreement with Liz Claiborne for the manufacture, distribution and marketing of the latter’s fragrance brands, will be launching Juicy Couture in other parts of the Asia-Pacific as well.

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