Magazines Archives - 2008 December

Curves are in for Prada’s fall/winter eyewear range
Story 14 - Products & Services

Shapes define the new eyewear collection of luxury brand Prada, with its soft and curvy glasses for women and decisive lines for men providing a stark contrast to the flat silhouettes presented
last season.

The fall/winter collection is now available in Singapore through Mirarian Marketing Pte Ltd, a jointventure company of luxury Italian retailer Luxottica and Singapore-based Sin Kwang Optical, which distributes premium eyewear locally and in Malaysia and Indonesia.

Part of the collection is the VPR53L, a “simple metal model” with flexhinged nylon arms. Set in the plastic of each arm is a decorative metal-wire arrow running along its length.

Another model is the VPR59L, an ultra-light milled titanium frame with a slightly convex shape.

Also available is the SPR21I, featured in the sun collection. This acetate model features a feminine cut and colours that range from the classic black to varying tortoise-shell shades.

Prices for the eyewear, which are available in selected optical outlets, start from S$560 (US$372.06).

 

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2008 Dec Stories:

Retailing in recession - Part 1: What’s in store for Asian retailers?

Asia arms itself against the weakening world economy

Shop-fitting & Visual Merchandising - Retail-tainment the Singapore store’s creative story

Shop-fitting & Visual Merchandising - The silent seller is worth the investment

Shop-fitting & Visual Merchandising - What better way to lure the customer in

Wine & Gourmet Asia meets with huge success despite recession

SCMLogistics World primes leaders to meet ‘the challenging time ahead’

And the exhibitors speak up

Retailers need new tactics to weather economic storm

NXP unveils car key that doubles up as credit card

Online retailers upbeat this holiday season

Aeon opens its first shopping mall in Beijing

New Zealand wine producers told to limit production

Curves are in for Prada’s fall/winter eyewear range

Nike delivers a different ball game with The Six

> Back To 2008 Archives

 
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