Magazines Archives - 2009 January

Nike opens first flagship store in South-east Asia
Story 7 - News

SINGAPORE is now home to Nike’s first flagship store in South-east Asia. The 8,000sqf outlet opened last November at the Wisma Atria mall on Orchard Road. Owned and operated by Nike, the S$5-million (US$3.4-million) store is said to offer consumers a range of premium products, along with the
experience to “connect the athletic world to the world of Nike”.

In line with the opening, the brand has launched a special metallic goldand-silver Nike Windrunner jacket collection, which is sold exclusively at the flagship store. As a unique shopping experience,
the store provides customisation services at its NIKEiD STUDIO, where customers can define their own image.

To start, the studio will offer T-shirt customisation, which combines customers’ individual tastes with Nike’s innovative clothing material standards. Speaking with the local media, Glenn Heng, country marketing manager for Nike, revealed that the group had been looking for the right location
to open a flagship store for some time when the opportunity to do so became available at Wisma Atria and was “too good a chance to pass up”.

The store reflects the brand’s “commitment towards serving the athlete in every active consumer”, Stanley Goh, country director for Nike Singapore, added.

“We aim to transform this store into more than just a premium retail destination. It will be a venue where sporting enthusiasts connect and the passion of sports comes alive,” he maintained, explaining
that the inspiration behind the design of the outlet is Nike’s “strong heritage in track and field”, along with new details to demonstrate its “constant quest for innovation”.

“More importantly, we hope our customers can be inspired by the spirit of sports and embrace it into their personal lives,” Goh said.

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