Magazines Archives - 2009 February

Bigger HOFEX more attractions
Story 3 - Preview

THE biennial HOFEX, or Asian International Exhibition of Food & Drink, Hotel, Restaurant and Foodservice Equipment, Supplies and Service, this year is poised to be bigger and better than the last show.

To be held from May 6-9, HOFEX 2009, the 13th edition, will occupy Halls 1 and 3 of the Hong Kong Convention & Exhibition Centre (HKCEC), promising suppliers, manufacturers, purchasers and other stakeholders in the food-and-hospitality sector ample networking opportunities, relevant market intelligence, and the latest products and services in the region.

Its organiser, Hong Kong Exhibition Services Ltd (HKES), has announced a 28% expansion in space or the event, which will span 44,000sqm to accommodate 1,800 exhibitors, featuring among them The Hong Kong Electric Co Ltd, Nestlé Professional, Organic Land Co Ltd and Sims Trading. Around
35,000 visitors from various parts of the globe are expected to turn up.

The multi-pronged event, HKES maintained, would allow participants to “explore the latest industry trends; spot your next target buyers; present unique and the most [up-to-date] products and
services to connoisseurs and visitors; and develop rapport and explore potential business network”.

This year’s show will incorporate the inaugural NOW@HOFEX, which encompasses products in the natural, organic and well-being categories. The segment is added “to cope with the ever-increasing demand ... in Asian markets”, the organiser said.

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