Magazines Archives - 2009 March

Slashing prices to stave off sales slump - Part 2: What else is there for Asian retailers to do?
Story 1 - One Viewpoint

Part 1 of this article questioned if the unleashing of massive price discounting — one of the oldest, most trusted tools in the retailer’s arsenal — to stem plunging sales was a sound tactical move or zero-sum game. Part 2 now discusses Asian retailers’ continuing dilemma as the recession deepens and consumer sentiments sink further. More discounting? Maybe not. There is hope yet in the government economic stimulus packages leaning towards spurring domestic consumption. How can these retailers benefit? Are there practical alternatives they can undertake to generate sales in distressed times without sacrificing the proverbial arm and leg? What are some of the options? by Steven HL Goh

Steven HL Goh is the executive chairman of RETAIL ASIA. He is also the CEO of The Business Company, a consulting firm advising multinational retailers on retail strategies and business development opportunities in the Asia-Pacific.

To view full story, get a copy of Retail Asia. To subscribe, please download the subscription form from http://www.retailasiaonline.com/subscription.html