Magazines Archives - 2009 March

Key spend some retailers cannot do without
Story 5 - Focus

As the effects of the global downturn would seem logical that any futher business outlay would take a back seat for now, but not if the investment, specifically point-of-purchase (POP) and signage solutions, helps bring in store traffic and generate purchases.

As a sign of the times, retailers in Singapore have taken to absorbing the 7% goods-and-services tax (GST) just to get shoppers through their doors, an about-turn from the rosy retail outlook last year.

What turns out to be unexpected is the easing of retail rental rates, following the Singapore Ministry of Finance’s unveiling of a 40% property-tax rebate for commercial and industrial properties. Mall owners have announced their decision to pass down part, if not all, of this rebate to retailers, long hit by stubbornly spiralling rents despite the much-anticipated new shop space coming on stream.

However, government rebates and declines in rental rates will not amount Key spend some retailers cannot do without POP & Signages Capitol Optical in Singapore uses signages, including digital systems, extensively throughout its stores to create “visual road maps for customers”, allowing them to “navigate” the wide eyewear selection. continue to ripple across industries worldwide and retailers seek to cut costs wherever possible, it to anything if shoppers continue to scrimp and save for what they fear could be worse days ahead.

Landlords and retailers are working closer in a collaborative bid to develop programmes and promotions that will engage consumers and encourage them to patronise the malls.

In a concerted effort to bring in the customers, retailers in the city-state are making capital outlays for, among other things, signages. Nowhere is this more apparent than among eyewear retailers.

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