Magazines Archives - 2009 March

Silent but effective sellers, communicators
Story 7 - Focus

It is business as usual at the House of Presentation, a home-improvement and houseware retail operation with outlets at Bangsar Village in Kuala Lumpur and Ikano Power Center in Petaling Jaya, Malaysia.

The business, owned by the same entity behind kitchenware sellers BBQ King, Kitchen Shop and Royal Doulton, displays posters and interactive-TV panels that show how the products being retailed can be used. For effect, it also showcases cookware of a German make against a large, bold poster.

House of Presentation is among many retailers in Malaysia that know how to effectively sell their products through interactive panels and attractive point-of-purchase (POP) displays.

These devices, which promote consumer purchases by providing consumers with information and product advice, have over the years gained a reputation for being efficacious sellers.

They are normally sited at strategic locations and can either be static or interactive.

Industry players insist that POP displays and signages are still relevant in an economic slowdown — perhaps more so now that retailers have to make a greater effort to draw customers to their product brands.

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