Magazines Archives - 2009 May

Strategic planning in this crisis - Part 1: How has the paradigm shifted for Asian retailers?
Story 1 - One Viewpoint

Strategic planning, crucial in charting corporate growth and development, helps companies systematically plot where and how they want to go forward with their businesses. As the worsening global economic crisis sees a fundamental restructuring of the world economic order, the business landscape undergoes fundamental changes as well. The paradigm of strategic planning has shifted: The linear trend-extrapolation exercise that used to underpin the process now seems obsolete as strategic planning becomes more daunting and challenging. What are the key changes and new forces at play in the planning? What are the key issues involved and how will they affect Asian retailers? by Steven HL Goh

Steven HL Goh is the executive chairman of RETAIL ASIA. He is also CEO of The Business Company, a consulting firm advising multinational retailers on retail strategies and business development opportunities in the Asia-Pacific.

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