Magazines Archives - 2009 June

Strategic planning in this crisis - Part 2: Scenario analysis may be the key — implications for Asian retailers
Story 1 - One Viewpoint

An emerging new world economic order leading to change in the business landscape was discussed in Part 1. Will the resultant paradigm shift in traditional strategic planning render the linear-trend-extrapolation exercise obsolete? Part 2 discusses scenario analysis as an alternative to this and why its critical role is deemed key for successful strategic planning in these tumultuous and uncertain times. It also looks at scenario analysis’ major issues, what its management process entails and how Asian retailers can leverage the tool in their planning process to chart a course out of the crisis and beyond. by Steven HL Goh

Steven HL Goh is the executive chairman of RETAIL ASIA. He is also CEO of The Business Company, a consulting firm advising multinational retailers on retail strategies and business development opportunities in the Asia-Pacific.

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