Magazines Archives - 2009 September

Mobile Web and social networks - Part 2: Key issues for Asian retailers to leverage this next big thing in consumer-marketing communications
Story 1 - One Viewpoint

Part 1 of this article discussed the explosive growth of the mobile Web and social-networking media phenomena across the world. It looked at how they had expanded the dimension of the Internet and unleashed the next big thing in consumer-marketing communications. Part 2 will now review more unfolding facts that continue to underpin the exponential growth potential of this next big thing. It will examine the current frenzy of consumer-generated media and interactive marketing that the phenomena have spawned. What specific opportunities and challenges do they hold for Asian retailers? How can Asian retailers capitalise on these breathtaking developments? by Steven HL Goh

Steven HL Goh is the executive chairman of RETAIL ASIA. He is also CEO of The Business Company, a consulting firm advising multinational retailers on retail strategies and business development opportunities in the Asia-Pacific.

To view full story, get a copy of Retail Asia. To subscribe, please download the subscription form from http://www.retailasiaonline.com/subscription.html