Magazines Archives - 2009 November

Ambiente 2010 undergoes complete restructure
Story 5 - Preview

Ambiente, the world’s biggest consumer goods trade show, will have a new look when it returns to Frankfurt am Main, Germany next year. Ambiente 2010 will be held from February 12-16.

Working in close cooperation with national and international exhibitors, as well as representatives of the strategy commission and the industry and trade associations, Ambiente 2010 will be “restructured and turned through 180 degrees”, according to the fair’s organiser Messe Frankfurt GmbH.

The revamp of the three leading trade fairs (Dining, Giving and Living) held under the umbrella of
Ambiente will make visiting the fair even more efficient and target-group-oriented. In addition, the new Hall 11 will be integrated into the fair for the first time.

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