FairPrice launches Click&Collect service for online shoppers

FairPrice said it is the first supermarket retailer in Singapore to implement the Click&Collect, which has been growing in popularity in Europe and the US.

NTUC FairPrice has introduced Click&Collect, an extension of FairPrice’s online store, to provide greater convenience to customers.

FairPrice says it is the first supermarket retailer in Singapore to implement this system, which has been growing in popularity in Europe and the US. Recognising that technology is an enabler in improving productivity and enhancing service standards for the convenience of customers, Click&Collect is launched to provide customers with an alternative delivery option while shopping for groceries online.

With the Click&Collect service, time-stretched customers can order their items online and have the option of collecting their purchased items at preferred store locations at a convenient date and time, saving them the hassle of having to shop for groceries, especially during peak periods. Online shoppers will also be able to save personal shopping lists of items which they regularly purchase, and easily re-order items online and check-out faster.

Seah Kian Peng, CEO, NTUC FairPrice, said: “As one of the largest retailers in Singapore, we recognise and understand the evolving needs of customers when it comes to grocery shopping. Demand for purchases through our FairPrice Online store has been on the increase and we wanted to further extend the convenience to shoppers by providing an alternative for customers who might not have anyone at home to receive their orders.”

Customers can place orders for their groceries up to seven working days in advance. The Click&Collect service is available at a nominal fee of about S$3. Currently, the retailer charges a home delivery fee of about S$7 for purchases of S$60 or more.

FairPrice targets to expand Click&Collect to 20 stores by the third quarter of next year.