Amazon, Future Group seal deal

Global Internet retailer and India’s Future Group have sealed a strategic partnership to sell Future Group’s merchandise online.

The partnership will initially focus on Future Group’s fashion brands and will subsequently cover all other categories.

Future Group’s Kishore Biyani: The bottom line in each of our retail success stories is ‘Know your customer’.”

In a joint statement, the two companies said once launched, customers on can expect the largest online stores of Future Group fashion brands Lee Cooper, Converse, Indigo Nation, Scullers or Jealous21, among others, and benefit in making a purchase decision through rich product content, secure payments, fast delivery and easy returns on the platform.

Future Group has more than 40 brands and 10,000 unique styles which will be exclusively retailed online through

“The bottom line in each of our retail success stories is ‘Know your customer’. Insights into the soul of the Indian consumers – how they operate, think, dream and live – help us innovate and create functionally differentiating products and experiences. Partnership with Amazon, which obsesses to be the Earth’s most customer-centric company, will enable us to leverage their strengths, investments and innovations in technology to reach out to wider set of consumers across India,” said Future Group CEO Kishore Biyani.

Amit Agaral, vice-president and country manager, Amazon India, said, “The product portfolio of Future Group, their innate understanding of the Indian consumer mindset and [Amazon’s] ability to serve and deliver a convenient, easy, trusted and reliable delivery experience to a nationwide set of customers is a win-win for all.”