SAKS FIFTH AVENUE has launched The New Office Casual Manual – Saks’ master guide to the “Office Casual” movement. The manual includes a curated list of seven everyday items that men can sport at the office as an alternative to the full suit.
Saks Fifth Avenue is a renowned specialty retailer and is famous for its American and international designer collections. As part of the Hudson’s Bay Company brand portfolio, Saks operates 39 full-line stores in 22 states and Canada, five international licensed stores and saks.com, the company’s online store.
According to the company, the manual was conceptualised because the 21st century yields diverse work environments with a variety of dress codes, and Saks wants to take a lead in helping equip customers with the new wardrobe essentials. Saks’ manual is currently available in stores and highlighted on saks.com.
“The ‘New Office Casual’ movement has worked its way into the fabric of professional attire and, at Saks, we are fully embracing the trend,” stated Tom Ott, senior vice president/general merchandising manager, Menswear, Saks Fifth Avenue. “We are confident Saks will continue to be the expert on menswear at work — with the fashion, advice and items necessary to pull off casual but fashion-forward looks.”
The manual includes seven everyday items that are okay to wear in the new office setting. These include the sporty suit, easy layer, refined top, perfect fit pant, dress shoe hybrid, clean sneakers and leather bag. Within the guide, Saks provides insight into how customers should select and don each item, including details on type of fabric, suitable colours, proper fit and more.
“The casual office trend can be realised in several different ways, so we wanted to provide our customers with plenty of inspiration and guidance,” stated Eric Jennings, vice-president/ fashion director, Saks Fifth Avenue.
“And, the manual is not only for customers — we are utilising the manual as a training tool for associates as well.”