Revlon announced on Jan 3 that singer and fashion icon Gwen Stefani is its newest Global Brand Ambassador. Gwen, a three-time Grammy Award winning singer, songwriter, fashion designer and entrepreneur, will be representing the trendsetting beauty brand in global campaigns beginning this year, featuring Revlon’s “Choose Love” message.
“We are thrilled that Gwen Stefani will be representing Revlon as a Global Brand Ambassador. Gwen is a modern-day icon: A Grammy-winning artist, a trendsetter, an entrepreneur and loving mother. The versatility of these accomplishments demonstrates her message of female empowerment — one that strongly resonates across generations of fans,” said Revlon President & CEO Fabian Garcia.
A Music and Fashion Icon
Gwen launched her music career in 1986 with the band No Doubt. She followed that with a multi-platinum career as a solo artist, most recently with the 2016 release of her chart-topping album “This Is What the Truth Feels Like”.
Gwen then shared her music knowledge, performance experience and individual style as a coach on NBC’s three-time Emmy Award-winning competition series “The Voice”. She will be re-joining the show this February for its 12th season. She has over 15 million social media fans and followers.
Aside from her successful music career, Gwen is also widely-recognised as an accomplished fashion designer and entrepreneur, having created much-loved lifestyle fashion brands.
Makeup Only Natural
Gwen’s love of makeup started in her early teens, and she is known to experiment with the best of beauty trends.
“Ever since I was a young girl, I have used makeup as a form of self-expression. I am passionate about makeup and how it can showcase your individuality and creativity,” said Gwen.
“Partnering with an iconic beauty brand such as Revlon felt like a natural fit. I am so excited to continue sharing my love of makeup as a Revlon Global Brand Ambassador,” she said.
One of her first roles as Global Brand Ambassador will be starring in the brand’s “Choose Love” campaign, which will begin running on broadcast, digital and social media platforms in late January.
“Love has been a muse for my song writing,” said Gwen. “Revlon’s “Choose Love” message is an important one, and I am very excited for the opportunity to partner with Revlon and continue spreading this message of positivity and love.”
As Global Brand Ambassador for Revlon, Gwen will appear in global multimedia campaigns across all media types including digital, in-store and social media. Her first beauty visual began appearing on Jan 2, with her campaigns continuing to roll out globally throughout 2017.