Aussie, a P&G company known for its hair care and deep conditioning products especially the 3 Minute Miracle Moist, has unveiled its new “End Your Dry Spell” campaign which features real reviews from actual women.
Illustrating how quick and easy it is to get silky smooth hair, and that there are women who swear by it, the new commercials that are set to run in select markets and online depict a woman at the beach touting the benefits of Aussie 3 Minute Miracle Moist.
Real Reviews by Real Women
The unique thing about this ad is that she is actually narrating real customer reviews of the product, not simply scripted promotional lines. The commercial ends by inviting viewers to give it a try, and to share how they like 3 Minute Miracle Moist.
“Aussie is all about easy, so instead of telling women why they should try 3 Minute Miracle Moist, we used real-life product reviews and let them speak for themselves,” said Jodi Allen, Vice-President & General Manager, North America Hair Care.
“Our Aussie girl is playful and light-hearted, and we’re excited to have a campaign that speaks to that fun energy, while still expressing the benefits of Aussie 3 Minute Miracle Moist,” she said.
Aussie 3 Minute Miracle Moist is a deep conditioner treatment with three times the moisturising power. It acts to transform dry hair into silky, shiny waves in three minutes with a nourishing and intensely-hydrating formula, made with Australian aloe, jojoba and sea kelp.
The new commercials kicking off the “End Your Dry Spell” campaign can be found on YouTube as well as on Aussie’s social media.