Asia-Pacific leading the way in m-commerce: report

23000305_l (1)As of 2016, Asia-Pacific had the highest number of mobile Internet connections, smartphone users and the highest rate of mobile shopper penetration worldwide, according to the Asia-Pacific M-Commerce 2017 report by international market research company Research and Markets.

This makes the region the global leader in m-commerce as close to half of Internet users here made mobile purchases, almost a double-digit percentage over the global average. Nevertheless, there is room for growth especially as online purchasing via messaging apps becomes more popular.

China leads both Asia-Pacific and the world in mobile shopper penetration. The report underlines how over three-quarters of online shoppers in China have a minimum of one mobile shopping app, the most popular being Taobao, Tmall and

South Korea is also a top mobile shopping player where m-commerce exceeded 50% of online retail sales over the last year, stemming from a nearly 100% smartphone penetration rate in specific age groups. The report also noted India has long overcome this milestone, with mobile shopping also being a future potential interest for over half of non-mobile buyers.

Following the same trend, the South-east Asian countries of Indonesia, Malaysia, Thailand, Vietnam and the Philippines already utilise mobile devices to access the Internet and make purchases. Indonesia is a prime example where almost all Internet users are connected to the Internet through a mobile device. Additionally, two in three consumers there who completed digital purchases used smartphones to do so in 2016.

Subscribe to receive the monthly exclusive news!

Subscribe to receive the monthly exclusive news!

Join our mailing list to enjoy the latest exclusive news and updates from our team.


61 Tai Seng Avenue,
#05-01 Print Media Hub @ Paya Lebar iPark,
Singapore 534167

Reg. No: 2015080042-E

You have Successfully Subscribed!