By Muneerah Bee
Courier company DHL Express has launched “Where Everything Clicks” — a global digital campaign to grow its e-commerce business and guide web merchants as they access the booming global marketplace.
DHL Express is aiming its campaign at companies ranging from start-ups to large enterprises, advising on how to enhance international e-commerce shipping capabilities and how to target internet-savvy buyers such as millennials.
“International e-commerce is growing at a remarkable pace, and we want our customers to grab their share of the market – that means adding value to their e-commerce proposition,” stated John Pearson, CEO Europe and head of Commercial for DHL Express. “Our customers’ success is closely tied to their buyers’ satisfaction with the delivery experience and the delivery options offered. DHL has developed services that both enhance the customer experience and that support web merchants as they access new markets. Our global marketing campaign will showcase those services, from On Demand Delivery with its flexible delivery options for buyers to intelligent website analyses tailored to merchants.”
Using advanced market intelligence tools, DHL said it can quickly identify shopping sites that receive traffic from international locations, thus flagging potential sales outside of the seller’s core market. In addition, DHL can compare website engagement metrics to those of competitors, identifying opportunities to reduce bounce rates with the addition of a cross-border express delivery option. With a checklist-based approach, DHL Express advises merchants on how to optimise their websites for international sales and how to create a competitive advantage via shipping options offered.
“Where Everything Clicks” includes how-to videos, white papers, customer and trend videos. The campaign will reach multiple online marketing channels, including organic and paid search, rich ad placements, programmatic advertising, online PR and influencer marketing. DHL Express has kicked off the campaign in the US, UK and South Africa, expanding to China, Germany, Mexico and other selected markets in the second phase – and eventually right across globe.
“’Where Everything Clicks’ reveals purchasing habits of online shoppers, including always important delivery preferences, and shows merchants how to use this information to increase sales. We want to educate current customers and to convert potential international web merchants,” said Pearson. “We’re convinced that cross-border e-commerce has a huge upside that many merchants – B2C and B2B – have not yet tapped. Our aim is to support web sellers as they go global and to stand as the international express provider of choice for e-commerce.”