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ANUGA 2005 - successful business platform for international F&B trade
SOME 161,000 buyers from 160 countries descended on the 28th ANUGA in Cologne, Germany, this year. This mega trade show, which takes place once every two years, was an opportunity for the world's food-andhospitality trade executives to establish business contacts and conduct business with companies worldwide.
About 55% of the buyers at the fair were from outside Germany, marking a modest increase from the 2003 event, according to organiser Koelnmesse GmbH. Registered visitors included senior executives and head buyers from the world's most important trade and catering companies.
There was a slight rise in the number of visitors from EU countries, but the number of buyers from Eastern European countries rose significantly. Once again, the fair drew impressive numbers of visitors from the Middle East and Central and Eastern Asia. The number of buyers from North America and trade visitors from South America were the same as in past years.
ANUGA's specialised trade-fair concept, which helped the sector's supply and demand in the individual food segments to meet in a targeted manner, presented several advantages, said Koelnmesse.
"Once again, we succeeded in making ANUGA the central hub for the international food industry," said Wolfgang Kranz, executive vicepresident of Koelnmesse, pleased with the results of this year's show.
"At the same time, the various specialised trade fairs allowed more intensive marketing activities - a factor equally advantageous for suppliers and buyers," he said.
The exhibitors emphasised the quality and decision-making credentials of visitors this year. Overall, the exhibitors at ANUGA 2005 said they would expect good post-fair business.
Commented Gerd Härig, chief executive of the Federal Association of the German Retail Grocery Trade (BVL): "In 2005, ANUGA once again generated very strong momentum for the trade - particularly in terms of the plan for implementing quality strategies. The fair established a basis for the development of concepts that can be jointly used by the industry and the trade. Innovations and new shop concepts, presented in an exemplary way at the ANUGA Trade Forum, were the focus of many discussions."
Jürgen Abraham, chairman of the Federal Association of the German Food Industry (BVE), pointed out: "The frequently-discussed interaction between the industry and trade was put into practice at ANUGA, inspiring confidence in the sector's future development."
Abraham also stressed the importance of the external catering market for producers, who rely on this sales channel for about one-third of their turnover.
"The trend towards convenience is further accelerating the development of this dynamic market," he said. The trend themes at ANUGA 2005 included products and concepts across the entire spectrum of convenience, wellness and premium quality. This was clearly presented at the 'TASTE05' trend show.
Another main focus, the Health & Functional Food special show, was used very effectively by many suppliers offering new products. Further, the worldwide trend towards Asian-inspired cooking was "nourished" by the considerable number of Asian companies that participated at ANUGA 2005.
ANUGA's supporting programme provided numerous opportunities for discussion and access to more in-depth information. The kick-off event - with keynote presentations presented by Coca-Cola CEO Neville E Isdell and Metro CEO Dr Hans-Joachim Körber - was focused on the important goal of realising cooperation between the food industry and the retail trade.
ANUGA was officially opened by Günter Verheugen, Vice-President of the European Commission responsible for Enterprise and Industry, and Wolfgang Clement, Germany's Federal Minister of Economics and Labor.
The next ANUGA will be held from 13-17 October 2007 in Koelnmesse's new exhibition halls, which are currently under construction. This means the world's largest F&B trade fair will take place next at a facility that will provide a greatly improved infrastructure and an even more satisfying stay for exhibitors and trade visitors. The successful concept based on the specialised trade fairs will continue in the new setting.