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  2005 June Issue
   
Cover Story
Four Seasons Shopping Centre — A place for all seasons
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Retail success – it's all in the inventory
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Hong Kong Fashion Week 2005 grooves to the latest and hottest in trends
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HOFEX 2005 – a resounding success
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Starbucks launches new store concept in Singapore


 




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Hong Kong Fashion Week 2005 grooves to the latest and hottest in trends

 


THE hottest styles and latest trends in the international fashion world will be on show at the coming Hong Kong Fashion Week for Spring/Summer 2005. The show, which will be staged from July 12-15 at the Hong Kong Convention and Exhibition Centre, is the largest of its
kind in Asia.

There will be more than 750 exhibitors from 16 countries and regions at the show. These include pavilions from China, India, South Korea, Macau and Taiwan.

On display will be a wide spectrum of merchandise, ranging from T-shirts to high-end apparel, budding designers’ collections to renowned brands as well as fashion accessories, fabrics and costume jewellery. The highlights will be two special sections showcasing ‘bridal & evening wear’ and ‘body and intimate wear’.

Apart from the exhibition, a series of dazzling fashion parades will capture buyers’ attention during the week. These will showcase branded collections and signature pieces of designers from around the world.

Organised by the Hong Kong Trade Development Council (HKTDC), the fair is an excellent place to keep abreast of the latest fads on the fashion scene. It will incorporate a series of seminars, covering a comprehensive range of topics such as future trends and the latest
industry news.

To facilitate the exchange of market intelligence among industry players, five market seminars will be held during the week. Catriona Macnab, head of trends, WGSN, will unveil Autumn/Winter 2006/ 07 Colour & Trend Directions, which will focus on consumer attitudes, global street trends, inspirational retail and design hotspots.

Daniel Poon, assistant chief economist of HKTDC, and Willy Lin, vicechairman of Textile Council of Hong Kong, will update the audience on the Latest Developments in the Textile and Clothing Trade, including the current state of protectionist measures in the US and EU, and the implications of overseas protectionism for Hong Kong.

Hong Kong Fashion Designers Association chairman Kevin Yeung and executive committee member Richard Li will brief the audience on the ways of selecting and analysing colour trends, as well as colour-planning strategies.

Mary YY Chan of StyleCENTRAL, exclusive agent of Peclers Paris for Hong Kong, Singapore and Thailand, will deliver a presentation on Peclers Paris’ Chic Easy and Colours & Material Trends of Fall Winter 06-07. Chic Easy is Peclers Paris’ latest trend tool for the woman consumer. It includes apparel, accessories, footwear, jewellery and beauty products.

Martin Lehec, Carlin International’s Hong Kong & South China agent, will present Focus on Intimacy & Impulses — Zoom on AW06/07 Trends. Each theme will be divided into three
sub-stories with a focus on the colour range and some colour combinations; fabrics; as well as prints, patterns and styles.

For more information on the upcoming fashion event, please visit .

 


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