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  2005 Sep Issue
   
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BRAND IMAGING –
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Epson pushing limits to be at forefront of digital imaging
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WWFE05 raises international profile via US programme


 



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WWFE05 raises international profile via US programme

 


TO be held for the fifth consecutive time, the biennial Worldwide Food Expo (WWFE) for the F&B industry has been accepted into the US Department of Commerce’s prestigious International Buyer Program.

WWFE 2005 will be held at McCormick Place in Chicago, USA, from October 26-29. The premier showcase for processing, packaging, ingredients and services will bring together some 30,000 F&B professionals from around the world.

Show sponsors American Meat Institute (AMI), International Association of Food Industry Supplies (IAFIS) and International Dairy Foods Association (IDFA) note that being a part of the International Buyer Program raises the expo’s international profile and enhances its ability to serve F&B companies worldwide.

The US Commercial Service promotes shows under the International Buyer Program through US embassies, consulates and trade missions globally. The programme facilitates meetings with qualified foreign buyers, representatives and distributors. It also helps to organise buyer delegations to the show.

Local and international visitors to WWFE 2005 will be introduced to several new features. There will be more than 45 workshops covering plant-operation innovations, new expectations from retail and food-service customers, consumer and product development trends and other industry issues.

Expo visitors will also be able to participate in WWFE’s new Super Session featuring six industry experts who discuss key topics, ranging from Leadership in turbulent times and Building strong brands to Understanding retail food and consumer trends.

Also new is Manufacturing Solutions, a programme for plant-operations staff which will be conducted in half-day sessions.

The show has been attracting thousands of international visitors from more than 100 countries since it started. More than 28,000 industry players attended the previous event in 2003. This year’s show will once again feature over 1,000 exhibitors covering more than one million sqf of space.


For more information on WWFE 2005, go to


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