Send Feedback Print Article
IHHS new expo to provide buyers with more focused sourcing
THE International Home & Housewares Show (IHHS) 2006 promises more innovations from crossroads around the world. And this on top of its regular showcase of the latest consumer-driven houseware designs and trends.
Organiser International Housewares Association (IHA) will stage the premiere global home-goods exhibition at Chicagos McCormick Place, USA, from March 12-14, with 2,200 exhibitors from 50 countries.
IHHS 2006 will add Global Crossroads Expo to its three major expos Dine & Design (kitchen and dining products); Clean, Contain and Outdoor Domain (cleaning, home organisation and outdoor living products); and Wired and Well (electronics and home health-care products).
The new expo will feature pavilions from more than 10 countries, including previous World Pavilion participants, allowing its visitors more focused sourcing.
The IHHS is the perfect one-stop opportunity for buyers to visit a truly global marketplace for home products, IHA president Phil Brandl said. In addition to our large global pavilions from more than 10 countries, another 20% of exhibitors will also come from outside the US. Our buying audience tells us that this saves them both time and money.
In fact, buyers can expect exhibitors from outside North America to form nearly 40% of this years show participants, according to Derek Miller, IHAs vice-president, international.
Retailers appreciate the efficient categorisation of the show. In order to see the entire fair, [including sourcing] from the large Global Crossroads Expo, many retailers will bring two- to threeperson buying teams, said Brandl.
The IHHS has evolved into a global marketplace, featuring design-driven products with competitive prices, Miller added.
He also believes that Chicago is considered one of the most dynamic cities in the US for houseware retailing.
Said Miller: Many large retailers test their products in Chicago due to the diverse population [there] as well as the ease with which consumers can shop most of the citys largest retailers are located within a concentrated sq km.
Other primary reasons for coming to [the show in] Chicago is to see new consumer and industry trends, and take part in the numerous educational opportunities, which feature lectures and discussions on topics such as colour, branding and product design.
A group of global design leaders will showcase the latest design trends in the ASPIRE: Discovery and Design section. This high-end table-top and home-decor segment has been expanded over the years, boasting names such as Alessi, ASA Selection and Kahla Porzellan.
IHHS 2006 will also feature close to 50 educational sessions and special events, with topics ranging from global consumer trends to innovative design and branding. The conferences will highlight global retail issues to help retailers anticipate trends and enhance their business.
The following are some of the key sessions and the topics each will cover:
• Global Consumer Trends Influencing Design
featuring nearly 30 presentations by prominent housewareindustry design experts, with the popular Housewares Design Center Theater exploring consumer-driven product design in a rapidly-growing global market.
Global Lifestyle Trends: Design Implications for Spring/Summer 2007
Consumer and Retail Trends from Los Angeles to Tokyo: The Worldwide Impact.
How to Rethink the Design of Your Products: How They are Made and Who Will Use Them in the Chinese-American Economy
• IHHS Showcases Global Design Trends
Culturally Aligning Your Brand: Preparing Your Brand for Success in Foreign Markets
Design for Asian Manufacturing
• Innovative Design and Branding
Housewares Design Center Theater sessions will help visitors identify new consumer trends by lending insight into the latest in design and branding.
Adding Ahh Haa! Details Leveraging Colour, Materials and Finishes in Design
Redesigning a Classic: How to Update a Favourite Without Losing the Flavour
Ooba: Modern Design for a New Generation The Baby and Childrens Market
• New Marketing Strategies
For retailers seeking new ways to reach ever-changing consumer demands, new distribution options and emerging mediums to consumer, two strategyfocused sessions will be held in the Housewares Design Center Theater:
Revving Up Your Multi-channel Sales Engine: How Direct Response Can Boost Product Sales
Some Assembly Required: An Oftenoverlooked Marketing Opportunity
• Key Industry Leaders Set the Stage
The importance of accurately anticipating key consumer lifestyle shifts is central to presentations by several houseware-industry leaders at this years show. The educational seminars will be held in the Grand Ballroom/Rooms S100 of the South Building.
Defining Success in Global Retailing (Sunday, March 12) Matthew Stych of Euromonitor International will kick off the event with a thought-provoking keynote address.
Whats Hot, Whats Not: The Consumer Speaks (Monday, March 13), led by the HomeTrend Influentials Panel (HIPsters), will represent early adopters of new home products.
Future Colour Trends: Modernising Colour and Colour & The Aesthetics of Merchandise Presentation (Monday- Tuesday, March 13 & 14), led by colour expert Leatrice Eiseman who will share her prognosis on which colours will sell best through 2007.
• The 2006 Industry Breakfast
This meet on March 14 will take on an intriguing format, featuring prominent US politician John Edwards and provocative business leader Steve Forbes of Forbes Magazine in a presentation, entitled Americas Future, where the speakers will share their unique visions and thoughts on the long-term growth and prosperity of the US.
• Specialty Retailer University
This session will return as the day-long, pre-show event to be held on Saturday, March 11. It will feature education tracks about available tools for growing speciality retailers businesses and increasing their profitability.
Planning for Profits, by Jim Hawthorn of Retail Investment Planning Services Inc
Designed for Profits, by Greg Gorman of GMG Design Inc
Inexpensive Merchandising with Lucrative Results, by Maggie Bayless of ZingTrain
Making Marketing Profitable, by Shauna Halawith of Kitchen Classics
Technology Without the Manual, by several representatives from Distant Horizons
Creating a Profitable Wedding & Gift Registry Program Elsa Pinto-Melikian of Your Registry Inc will share her insights with visitors.
On March 15, the day after IHHS 2006, IHA will once again host the popular, guided Chicago Retail Tour, which will expose show attendees to several well-known retailers in the city.
According to IHAs recentlyreleased 2005 State-of-the-Industry Report, todays houseware industry is truly global with Asia, Western Europe and North America accounting for 86.2% of the global houseware market. Asia, in particular, leads the pack with houseware expenditures amounting to US$88.3 billion. The world market in 2004 stood at US$282.5 billion, up 6.4% from the year before.
IHA is expecting 60,000 visitors for IHHS 2006, the 109th in the series.
Trade visitors can pre-register at www. housewares.org/attend. For international visitors, IHA offers complete instructions on its website for obtaining entry visas to the US. Please visit www.housewares.org/ihshow/ visa_request_info.asp to begin the application process early.