Magazines Archives - 2007 February
The Valiram Group wins bid to manage luxury brands at Changi airport
MALAYSIAS luxury retail company The Valiram Group (TVG) has been awarded a hotly-contested fashionwear concessionaire space at Singapores Changi International Airport. The 8,500sqf space at Terminal 2 will feature a line-up of TVGs iconic brands, including shop-in-shop concept stores for Bvlgari, Cartier, Bottega Veneta, Chloe, Fendi, Tods, Coach, Dunhill and Shanghai Tang.
This will be the first-ever travel retail store for Chloe. Bottega Veneta, Tods and Shanghai Tang will also be firsttime entrants at the Changi airport, said TVG. Additionally, branded accessories will run the gamut, with sunglasses, ties, luggage, bags, belts, shoes, costume jewellery from other major brands such as Longchamp, Lacoste, Tumi, Swarovski and LeSportsac on the list.
To TVG, this successful bid marks a milestone for the company, which continually seeks to expand and strengthen its portfolio of brand offerings in the travel-retail market.
Ashvin Valiram, director of TVG, said: We are extremely elated and proud to be the first Malaysian company to be awarded this major concession at one of the worlds leading airports amid intense competition from other worldleading travel retailers.
This win demonstrates our ability,commitment and passion to bring to the travel-retail arena high-quality luxury brands and cutting-edge retail concepts, enhancing our portfolio as the regions leading travel retail specialist.
Fashion is a business that requires the foresight to look out for the latest brands and trends, and move [with them].
We will offer the latest hot, must-have, most sought after product demanded by travelling fashionistas. We will work closely with the various brand principals to offer limited-edition and travel retail exclusives to the discerning and global traveller.
TVG has engaged Londonbased The Design Solution to conceptualise the store. The space design, layout and finishing will be geared towards an open-sell concept to enable passengers to have an interactive and seamless shopping experience.
The fashionwear-concession contract, which commenced last month, will run for three years until 31 December 2009, with an option to renew for two years.
TVG has also scheduled to open the second Coach and Bally stores in Terminal 2 this month.