Magazines Archives - 2007 March

Clinique, Estee Lauder to enter India
Story 11

THE Estee Lauder Companies said it will introduce its Clinique and Estee Lauder brands in India this year.

The company, which already has a presence in the market with its MAC brand, said it was mulling a tie-up with an international retailer to enter the country, as well as setting up a venture with a local retailer.

Estee Lauder first launched its MAC brand of cosmetics through a tie-up with Indian retailer Shoppers’ Stop in January 2005. It has since grown over 50% in one year, said Cedric Prouve, The Estee Lauder Companies’ group president international.

He added that the company planned to launch both brands in stand-alone stores, but Clinique will also be available in shop-in-shop formats.

In addition, Estee Lauder will launch its range of perfumes, in hopes of doubling its size in the next five years. The perfume market has been estimated at Rs450 crore (US$10.2 billion), and is believed to be growing at a rate of 20%-25% annually.

The company also expressed interest in bringing its Bobbi Brown and Donna Karan brands into the market.

The Estee Lauder Companies currently manages brands like Aramis, Prescriptives, Lab Series, Origins, Tommy Hilfiger, La Mer and Aveda, among others.