Magazines Archives - 2007 April

edc takes first bow outside Europe in S’pore
Story 8

FOLLOWING the success of edc Ladies over the years, Hong Kong-listed lifestyle retailer Esprit has launched its ‘edc Men’ range in Asia, its first debut outside Europe.

The range, launched last month in Singapore, Malaysia, Hong Kong, Taiwan and China, draws inspiration from the world of music and pop culture. Targeted at trendy consumers aged 16-25, it has been described as “urbane and internationally-oriented with a relaxed, positive attitude to life”.

edc retails in Esprit stores as a sub-division, and has become the second-best selling collection after Esprit Women’s casual division. The clothing line, which is updated monthly, is priced from S$15.90 (US$10.50) for a T-shirt.


2007 April Stories:

Developing economies spearhead retail sales growth in the region

Seiyu expects to recover from the red with gains

Tangs to make regional forays, beginning with KL

Vietnam to modernise in hopes of generating higher retail sales

Metro to build largest store in China

Daimaru’s purchase of Matsuzakaya will create largest Japanese store chain

Shoppers’ Stop to buy 19% of HyperCity

FJ Benjamin acquires exclusive rights to retail Celine in South-east Asia

edc takes first bow outside Europe in S’pore

Li & Fung buys Tommy Hilfiger’s sourcing operations

Sweden’s H&M opens in Asia

Landmark embarks on growth path in Kolkata

China sees fastest sales rise in 2 years

Aeon buys a stake in flagging Daiei

7-Eleven cash exchange round the clock

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