Magazines Archives - 2007 June

Reliance ventures into consumer durables with first digital store
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RELIANCE RETAIL LTD, the new retail company that everyone in India is watching, has announced its venture into the consumer-durables retailing in April this year. The company will set up its first Reliance Digital store at Shipra Mall in Ghaziabad, with plans to open about 30 stores nationwide by year-end.

Its stores will each cover an area of between 15,000sqf and 35,000sqf, retailing more than 150 brands offering a choice of about total of about 4,000 items. Sales personnel will be trained to provide customers with the relevant product information as well as guide them in making their purchases.

The company will also introduce customers to its pioneering sales-support service. Its RelianceresQ is an in-house service centre that provides customers with before- and after-sales support.

At the same time, Reliance will launch finance schemes to allow customers to make their purchases with ease, and continue to extend its RelianceOne membership and loyalty programme to its other retail formats.

The consumer-durables store is Reliance’s second retail format after the company’s food-and-grocery chain set up last October.

Ajay Baijal, president and CEO of consumer durables for Reliance Retail, describes the Digital store as a one-stop shop for all technological solutions in consumer durables and telecommunications catering to customers’ tastes and requirements.

By next month, the company will debut its third retail format with its first hypermarket in Bangalore, covering an extensive floor space of 180,000sqf.