Magazines Archives - 2007 July

Set up shop site by invitation only
Story 9

AMAZON JAPAN, the Japanese portal of global e-tailer, has launched its own virtual mall, allowing third-party vendors to set up shops on its website.

To maintain the quality of the products offered online, companies are selected to open their stores by invitation only, said Amazon Japan president Jasper Cheung. The company has begun with invitations to 50 companies. It will later extend invitations to smaller local businesses.

With this new portal, the company does not deal directly with online customers. Instead, retailers will pay a commission to Amazon Japan, and follow up on the delivery and customer service for products purchased.

In Japan, where the online sales market exceeds ¥3.5 trillion (US$28.33 billion ) in value, Amazon Japan’s portal will heighten the competition with existing online malls, including Rakuten Ichiba and Yahoo! Shopping Portal.

Launched in 2000 to sell books online, the portal now covers 12 categories of products, including DVD titles, home appliances and sports equipment, and accounts for approximately 10% of’s global consolidated sales of US$10.7 billion.


2007 July Stories:

Japan leads in Asia-Pacific retailing

Coach makes Jakarta debut in premier location

Sign of pick-up in Japan’s retail

Best Buy makes foray into China

Winners of Marketing Your Retail Store

AOT’s concessions at new Thai airport draw big players

Polese joins FJ

Analysts warn of likely slowdown in online sales

Global study: E-payments boom forecast for China

Set up shop site by invitation only

E-Yen enjoying heady take-off in Japan

Asian retail SMBs to spend billions on IT this year

Abercrombie & Fitch purchases Oracle’s solutions

SAP expands to meet growing demand for mobile market

Identify the way to everyday business

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