Magazines Archives - 2007 July

SAP expands to meet growing demand for mobile market
Story 13

GERMAN business-solutions provider SAP AG released its newest mobile software and the latest enhancements to existing programmes last month. Its SAP xApp systems now gives information executives, and sales and fieldservice professionals remote access to customer data and products.

The company has also enhanced and updated versions of its SAP NetWeaver Mobile application, which can be customised to suit the customer’s needs yet able to work with non-SAP products. The software features a market-survey function that enables sales staff to plan promotions and stock allocation while on the road and access customer feedback almost immediately. However, this product will be available only on a restricted basis from this November onwards.

Other SAP xApp solutions include the SAP Mobile In-Store, which allows retail assistants to track inventory movements and help customers find the products they need more efficiently, reducing out-of-stock scenarios.

Another program, the SAP xApp Mobile Asset Management, gives service technicians the flexibility to plan their routes by means of geographicinformation systems and radio-frequency identification (RFID) technology.

Meanwhile, the SAP xApp Mobile Direct Store Directory (MDSD) equips delivery drivers with a simplified payment-processing system and better inventory status.

In addition, enhancements and upgrades for SAP xApp Mobile Sales and Mobile Asset Management are now available.

The SAP Mobile In-Store Inventory Management will be released in the third quarter of this year, while the SAP xApp Mobile Service for handhelds will be launched next year.


2007 July Stories:

Japan leads in Asia-Pacific retailing

Coach makes Jakarta debut in premier location

Sign of pick-up in Japan’s retail

Best Buy makes foray into China

Winners of Marketing Your Retail Store

AOT’s concessions at new Thai airport draw big players

Polese joins FJ

Analysts warn of likely slowdown in online sales

Global study: E-payments boom forecast for China

Set up shop site by invitation only

E-Yen enjoying heady take-off in Japan

Asian retail SMBs to spend billions on IT this year

Abercrombie & Fitch purchases Oracle’s solutions

SAP expands to meet growing demand for mobile market

Identify the way to everyday business

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