Magazines Archives - 2007 August

Jerasia taps golf niche in M’sian retail
Story 7

GARMENT manufacturer-retailer Jerasia Capital Bhd, which opened its flagship Nike Golf boutique in Bangsar, Malaysia, last June, has projected the store’s sales revenue within the next year at RM5 million (US$1.42 million). The group also plans to set up a boutique this quarter in Kuala Lumpur, and 10 others countrywide by 2010.

At the flagship-store opening, executive director of Jerasia Capital, Pronob Senupta, expressed confidence in the golf boutiques, citing the group’s retail experience and store locations in prime golfing areas in Penang, Malacca and Johor Baru.

Offering a full range of Nike Golf products for men and women, the flagship store amounts to about RM1 million in initial investment, Senupta revealed. The group, which reported a RM300-million revenue last year, currently manages retail outlets of both international and local brands, from MNG, Naf Naf and Calvin Klein to Lady Like, besides Nike.

Malaysia’s Minister of International Trade and Industry Datuk Seri Rafidah Aziz, who officiated at the flagship launch, said this niche sector in retail has been growing steadily over the years. The minister pointed out Malaysia’s more than 200 golf courses and over 600,000 active golfers as contributory to the growth. Last year, the total value of golf equipment sold rose by 5% from RM175.51 million in 2005 to RM184.3 million.


2007 August Stories:

Singapore retailers ready for emergencies with human-techno solutions

Young Chinese exude high confidence, exert spending power

Vietnam’s retail scene abuzz with developments

Indon group does well

Beijing promotes payment by card ahead of 2008 Olympics

Brown Shoe expands into China via Hongguo’s network

Bharti, Wal-Mart seal joint-venture deal at last

Jerasia taps golf niche in M’sian retail

Epson centre in Singapore heralds more for Asia

Have data gun will travel

IBM SurePOS 100 gets eco-friendly with SME retailers

Nivea relieves dry skin with Smooth Sensation

Chanford brings in five leading eyewear brands

Osim gives calves, ankles, feet its therapeutic squeeze

Spinmatic’s new, improved formula is friendly to waterways

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