Magazines Archives - 2007 August

Chanford brings in five leading eyewear brands
Story 12

Chanford Enterprise has ushered a new era of quality couture eyewear into Singapore with the introduction of five international brands — Menrad, JOOP!, Zeiss, Jaguar, and Davidoff.

The Singapore company signed an exclusive distribution contract with Ferdinand Menrad GmbH & Co of Germany for the five brands last month, launching their latest collections simultaneously.

Menrad Eyewear, a 111- year-old brand, will offer two of its main ranges available for both genders — the Three G and the Clip & Go. The Three G line is unique for its lightweight — only 3g. Customers can choose the latest summer trends from six lens shapes and eight striking colours. The Clip & Go range features eight exchangeable clip-on rims in a variety of colours.

Meanwhile, the JOOP! Eyewear Collection comes in five distinctive styles, with three sunglasses and two frames for both men and women. Extravagant and stylish, the high-fashion sunglass collection is created especially for statementmakers who will only step out in style.

Catering to men, women and children is the Zeiss series offering four main styles, each tailored to suit the taste and eye-care needs of conservative corporates, trendy youths, eccentric individuals and the youngest customer.

Image-conscious men who favour classic style and elegance will find their desired choices among Jaguar Eyewear’s best-in-class frames and sunglasses designed for eminence and durability.

Last but not least, the entire Davidoff Eyewear collection, created solely for men, boasts 35 Correction Frame and 13 Sunglass models. The brand’s premium pieces come under the Prestige Collection , which is comparable to eyewear offered by Dupont and Cartier.

Retail prices for Chanford Enterprise’s new eyewear lines start from S$350 (US$231.40).


2007 August Stories:

Singapore retailers ready for emergencies with human-techno solutions

Young Chinese exude high confidence, exert spending power

Vietnam’s retail scene abuzz with developments

Indon group does well

Beijing promotes payment by card ahead of 2008 Olympics

Brown Shoe expands into China via Hongguo’s network

Bharti, Wal-Mart seal joint-venture deal at last

Jerasia taps golf niche in M’sian retail

Epson centre in Singapore heralds more for Asia

Have data gun will travel

IBM SurePOS 100 gets eco-friendly with SME retailers

Nivea relieves dry skin with Smooth Sensation

Chanford brings in five leading eyewear brands

Osim gives calves, ankles, feet its therapeutic squeeze

Spinmatic’s new, improved formula is friendly to waterways

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