Magazines Archives - 2007 September

Muji goes to Soho in no-frills style
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JAPANESE retailer Ryohin Keikaku Co will open its first Muji store in the US this November. The store will be located in the trendy Soho district of Manhattan, New York City. It will offer over 2,000 Muji brand items, ranging from apparel, furniture and stationery to electrical appliances.

Muji stands for “Mujirushi Ryohin” or “no-name brand”. Its products are most popular for their simple no-frills design, good quality and sensible prices.

Ryohin Keikaku expects to open another outlet in the district next year.