Magazines Archives - 2007 September

India ups the ante in tea production
Story 6

INDIA has launched a Rs48-billion (US$1.2-billion) package to boost its tea quality and production while improving produce prices in the face of intense competition from neighbouring rival countries.

Indian Minister of State for Commerce Jairam Ramesh said in the local media earlier this month: “The new tea strategy now is to chase both [export] volume and value. We’re getting positive results and 2007 is turning out to be agood year for tea.

“The country’s tea industry ranks No. 2 in terms of production volume, growing a record crop of 955 million kg in 2006.

“However, as a result of inferior teas being produced in countries such as Vietnam, Bangladesh and Iran, the prices of tea have dropped since the 1990s.”

Optimistic that the initiative will achieve the results the nation is aiming for, Dhiraj Kakaty, secretary of the Assam Chapter of the Indian Tea Association, said: “The overall mood is vibrant, with the Indian tea industry beginning to look up and overseas demand on the increase, mainly due to the very good-quality tea [India] produces.”

In the past year, exports have increased to 200 million kg, which is about eight million kg more than in 2005. “These are good indicators and we’re sure prices will firm and exports increase,” said Ramesh.


2007 September Stories:

MAKE THE MANNEQUIN resemble the customer

Gill launches designer home-fashion store

Muji goes to Soho in no-frills style

adidas in aggressive retail expansion across Asia

Erco sets up regional base in Singapore

NTUC FairPrice launches its Finest retail concept yet

India ups the ante in tea production

China Organic expects earnings boost from new alliances

South-east Asian concept restaurant opens in Japan

Growing Indon supermarket sector holds bright prospects for local farmers

Malaysia’s QSR Brand takes fast food into Cambodia

New Zealand wine exports up by 36%

India to set up mega food parks

Prima whips up new gourmet sauce

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