Magazines Archives - 2007 November
Coach sets up first flagship store in South-east Asia
COACH, a New York-based marketer of fine accessories and gifts for women and men, is opening its first flagship store in South-east Asia.
The 5,200sqf Coach Pavilion, which will be located in Pavilion KL in the Malaysian capital , is set to open in the middle of this month, said Song Su Ann, marketing manage for Coach, Valiram Group, Malaysia.
The store will offer the fashionable Malaysian shopper a selection of handbags, womens and mens small leathergoods, business cases, weekend and travel accessories, footwear, watches, outerwear, scarves, sunwear, jewellery and related accessories.
To celebrate the launch of the flagship store, Coach has created an exclusive limited edition Legacy Thompson Satchel in a fresh parchment colour. The Thompson Collection, named after a street in the trendy West Village in New York, evokes a downtown chic vibe with a historical, artisan sensibility.
The limited edition bag includes a story patch in the inner lining calling out the exclusivity of this style and the hangtag specially imprinted with the country and season the bag is limited to. Coach is creating only 25 of these bags as a worldwide exclusive edition, said Song