Magazines Archives - 2007 November

Metro shifts focus to private labels in India
Story 5

GERMAN-BASED wholesaler Metro Cash & Carry is extending its reach into India’s burgeoning market, by expanding its private labels to four main groups throughout India, namely kiranas, mom-and-pop stores, restaurants and hotels. The group entered the Indian market via a 100% foreign direct investment which allows it to sell to sales tax-registered customers within the country.

Martin Dlouhy, managing director of Metro Cash & Carry, pointed out that purchases by hotels in India, as compared to other distribution centres internationally, make up a small percentage of the group’s revenue. Meanwhile, over 12 million mom-and-pop stores in India has provided a good base for the group’s private labels, added Dlouhy.

The company’s ARO brand and HoReCa business are targeted at smaller retailers and restaurants respectively. Dlouhy revealed that the group plans to expand its private label among key vendors, stating: “We will convert our local vendors into national vendors.”


2007 November Stories:

Global Food & Style Expo 2008

China’s hypermarket sector set for growth

Coach sets up first flagship store in South-east Asia

BHG opens third heartland store in Singapore

India’s rural retail sector shows promise

Metro shifts focus to private labels in India

Dairy Farm’s Wellcome opened in Ho Chi Minh City

Courts reports profits and increased sales, signs exclusive with Dell

Fast Retailing grows home and overseas business

China’s secondary cities picking up credit-card use

F J Benjamin achieves 38% turnover growth

Auric Pacific Group takes over Délifrance Asia

Unilever Indonesia buys over Ultrajaya’s fruit drinks

US restaurant chain makes China its base for Asian expansion

India poised to become world’s prime food-sourcing hub

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