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Magazines Archives - 2007 November
Metro shifts focus to private labels in India
Story 5
GERMAN-BASED wholesaler Metro Cash & Carry is extending its reach into Indias burgeoning market, by expanding its private labels to four main groups throughout India, namely kiranas, mom-and-pop stores, restaurants and hotels. The group entered the Indian market via a 100% foreign direct investment which allows it to sell to sales tax-registered customers within the country.
Martin Dlouhy, managing director of Metro Cash & Carry, pointed out that purchases by hotels in India, as compared to other distribution centres internationally, make up a small percentage of the groups revenue. Meanwhile, over 12 million mom-and-pop stores in India has provided a good base for the groups private labels, added Dlouhy.
The companys ARO brand and HoReCa business are targeted at smaller retailers and restaurants respectively. Dlouhy revealed that the group plans to expand its private label among key vendors, stating: We will convert our local vendors into national vendors.
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