Magazines Archives - 2007 November

Dairy Farm’s Welcome opened in Ho Chi Minh City
Story 6

DAIRY FARM HOLDINGS LTD, one of Asia’s leading retailers, has opened its first supermarket in Vietnam under its brand Wellcome. The outlet is the first of six that the group has acquired from local company Dong Hung Co last year.

Spanning an area of over 1,500sqm, the outlet in the capital’s Citi Plaza will feature more than 10,000 items, ranging from fresh foods to home appliances. The group’s Vietnamese division, Giant South Asia Vietnam, will stock about 90% of locally produced items in the supermarket.

Three more outlets in Ho Chi Minh City will soon be rolled out, with one in Can Tho City, and one in the Kien Giang province.

Currently, Dairy Farm owns over 2,600 stores and supermarkets across Asia. The venture, according to Benjamin Eng, managing director of Giant South Asia Vietnam, will pave the way for the group to become a “leading retailer in Vietnam’s emergingmarket”.

Owing to the country’s burgeoning economy, other retailers have also shown up on the scene. Espace-Bourbon’s Big C stores have sprouted in the capital, Hanoi and the Dong Nai province, while Metro’s Cash & Carry has operations in Hanoi, Hai Phong, Da Nang and Can Tho provinces.