Magazines Archives - 2007 November
Unilever Indonesia buys over Ultrajayas fruit drinks
UNILEVER INDONESIA, a subsidiary of global FMCG (fastmoving consumer goods) conglomerate Unilever NV, has entered into a long-term supply agreement in September this year to acquire the fruit juice brands Buavita and Gogo of local beverage manufacturer PT Ultrajaya Milk Industry Tbk.
Harish Manwani, president for Unilever, Asia and Africa, regards the products as ideal to the groups mission.
I am delighted that we can add the brand Buavita to our portfolio. The acquisition is fully in line with our priority of building on our strengths in developing and emerging markets, he added
The transaction between the two companies is expected to be completed as early as next January, with Ultrajaya continuing to manufacture the beverages in Indonesia.
President director of Unilever Indonesia Maurits Lalisang said: We are pleased that we can add Buavita and Gogo to our portfolio. This transaction, which combines Unilevers strengths in marketing and distribution, and Ultras in product development and manufacturing, will fulfil the growing demand for quality products that are good for health and wellbeing.