Magazines Archives - 2007 November

Unilever Indonesia buys over Ultrajaya’s fruit drinks
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UNILEVER INDONESIA, a subsidiary of global FMCG (fastmoving consumer goods) conglomerate Unilever NV, has entered into a long-term supply agreement in September this year to acquire the fruit juice brands Buavita and Gogo of local beverage manufacturer PT Ultrajaya Milk Industry Tbk.

Harish Manwani, president for Unilever, Asia and Africa, regards the products as ideal to the group’s mission.

“I am delighted that we can add the brand Buavita to our portfolio. The acquisition is fully in line with our priority of building on our strengths in developing and emerging markets,” he added

The transaction between the two companies is expected to be completed as early as next January, with Ultrajaya continuing to manufacture the beverages in Indonesia.

President director of Unilever Indonesia Maurits Lalisang said: “We are pleased that we can add Buavita and Gogo to our portfolio. This transaction, which combines Unilever’s strengths in marketing and distribution, and Ultra’s in product development and manufacturing, will fulfil the growing demand for quality products that are good for health and wellbeing.”