Magazines Archives - 2007 December

Carrefour breaks into Indian market via the wholesale and franchising routes
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FRANCE-BASED global retail chain Carrefour SA has broken into India’s wholesale merchandise market with a 100%-owned wholesale division. It has also embarked on the franchise route to setting up its multi-brand retail outlets countrywide.

The French retailer has established Carrefour India Master Franchise Company Pvt Ltd and Carrefour WC&C India Pvt Ltd to manage the respective operation formats.

In an announcement released late last month, the group’s managing director for India, Herve Clec’h, said:“Carrefour WC&C India ... will set up a cash-and-carry business in India. We are planning for one or two stores by the second half of 2009, and will add [on] as the business grows.”

While the nation’s strict regulations, designed to protect the interests of domestic retail, have prevented foreign multi-brand operators from venturing into the market, these companies areallowed total control over cash-andcarry or wholesale operations. This gives Carrefour free reign to extend its technical expertise, supply-chain management and support to its Indian franchisees.

Said Gerard Freiszmuth, general manager of Carrefour India: “We are speaking to three Indian corporates — a financial institution, a retailer and a conglomerate — and should announce our partner by early next year.” The group’s focus is still on the hypermarket segment in the sub-continent.

“These are stores spread over 5,000-8,000sqm. The Indian customer can get the same shopping experiencein any Carrefour store, be it in Milan (Italy) or Kuala Lumpur (Malaysia), but with a lot of local flavour,” he averred.

Although Clec’h is unable to place a value on the group’s investment, as plans have yet to be finalised, he stressed: “We are here for the long haul, so money will not be a constraint.”

Carrefour’s first 50,000sqf hypermarket is slated to open in northern India by mid-2009.


2007 December Stories:

Lack of understanding impedes business growth

Carrefour breaks into Indian market via the wholesale and franchising routes

More Braun Buffel outlets in Malaysia

Experian launches Mosaic Singapore in partnership with SingPost

Wing On celebrates 100 years of retailing in HK

Beijaflor makes Singapore the launchpad for chic, vibrant Brazilian fashion

Philippine Seven set to open 200 outlets by 2010

Vietnam market ripe for the picking

Mahindra ventures into India retail sector

Wal-Mart stays the course with Seiyu buyout

Premium coffee franchise expands in Singapore

Danone pulls out of Bright Dairy

China’s soybean-oil imports to double in 2008

Birkart Globistics sets up centre to train 500 Chinese employees

Wing Tai set on Epicor’s ERP solutions

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