Magazines Archives - 2008 March

Armani’s first travel-retail boutique opens in HK
Story 1

FASHION label Giorgio Armani has opened its first retail boutique at the Hong Kong International Airport (HKIA) Terminal 1 East Hall. Giorgio Armani Beauty, as the boutique is named, is jointly operated by Scental, L’Oreal’s luxury products division, and duty-free retailer Nuance Watson Hong Kong.

The 300sqm outlet features a catwalk-inspired walkway that leads passengers through the store towards a video wall showcasing the latest Armani fashion show. There are also tower showcases
of Armani fragrances, a make-up workstation and a section for skin-care products.

“The opening of Giorgio Armani Beauty at Hong Kong International Airport is another landmark development for L’Oreal Luxury Products Travel Retail Division and Nuance Watson (HK) at HKIA in cooperation with JC Decaux HK.

“This development demonstrates the dedication and the commitment of both companies to enrich the portfolio of brands available at HKIA and raise the standards of luxury for the beauty category to cater for the needs of HKIA travellers,” said Remi Chadapaux, general manager of Scental (L’Oreal Luxury Product Division).

Said Alessandra Piovesana, regional Managing director of Nuance-Watson (HK): “The new Armani opening once again underlines Nuance Watson HK’s commitment to bringing world-class
brands and innovative retail concepts to travellers at the HKIA.“[The] premiere of the new flagship
boutique would simply not have been possible were it not for the dynamic partnership between Armani, the airport authority, the operator and, more importantly, our customer.”