Magazines Archives - 2008 March

Beijing Olympics boosting ad spend in China
Story 2

ADVERTISERS upped their spending in China last year as international and local brands swarmed the market in the run-up to the 2008 Beijing Olympics, scheduled for August.

Figures from The Nielsen Company show that advertising spending in China hit RMB441.5 billion (US$62.3 billion) in 2007, up 15% year on year.

Pharmaceutical, toiletries and beverage brands spent the most to account for 46% of total value, the report showed. “Domestic brands take up equal share with international brands in the [top 10]
list,” the report stated.

Olay was the top advertiser, followed by Sanchine Pharmaceutical, KFC and Gai Zhong Gai, with Colgate, China Mobile, Crest, Huangjindadang, Rejoice and Wahaha rounding up the top-10 list.

TV was the preferred medium, cornering 82% of the pie, with newspapers and magazines forming 16% and 2%, respectively, the report noted.

The Nielsen report calculated the ad spend based on published rate cards, which do not take into consideration discounts and promotional offers.


2008 March Stories:

POP & Signage Solutions - Technology ushers in a new era for signages in Singapore

Armani’s first travel-retail boutique opens in HK

Beijing Olympics boosting ad spend in China

L’Oreal to focus on men in Malaysia

Esprit looks to enter luxury market

Cartier appoints new regional manager

Competition outweighs customer needs in product launches

LG, GE in agreement to share patents for home appliances

Coty’s Rimmel goes to China

US gum-maker banks on Asia

Levi’s to close 36-year-old Manila plant

Deal with causes to cap shrinkage: Expert advises

Bond girl endorses Montblanc watch

New boardwalk to help boost economic growth in Sabah

Coming soon: MBO cineplexes across Malaysia

NRF 2008 – US retailers tackle green issues, grapple with looming recession

‘Go green’ gets big boost at annual convention

The Wal-Mart story: Making ‘Sustainability Sustainable

Store of the future

What do customers want from the shop floor?

Evolving business model: Sell solutions, not products

NRF Design Studio exchange: What makes for iconic identity?

Retail executives set new benchmarks in priorities for the year ahead

Interactivity with shoppers: Big trend

Who’s hot, what’s not on Wall Street’s list

NRF honours industry excellence

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