Magazines Archives - 2008 March
Beijing Olympics boosting ad spend in China
ADVERTISERS upped their spending in China last year as international and local brands swarmed the market in the run-up to the 2008 Beijing Olympics, scheduled for August.
Figures from The Nielsen Company show that advertising spending in China hit RMB441.5 billion (US$62.3 billion) in 2007, up 15% year on year.
Pharmaceutical, toiletries and beverage brands spent the most to account for 46% of total value, the report showed. Domestic brands take up equal share with international brands in the [top 10]
list, the report stated.
Olay was the top advertiser, followed by Sanchine Pharmaceutical, KFC and Gai Zhong Gai, with Colgate, China Mobile, Crest, Huangjindadang, Rejoice and Wahaha rounding up the top-10 list.
TV was the preferred medium, cornering 82% of the pie, with newspapers and magazines forming 16% and 2%, respectively, the report noted.
The Nielsen report calculated the ad spend based on published rate cards, which do not take into consideration discounts and promotional offers.