Magazines Archives - 2008 March

Beijing Olympics boosting ad spend in China
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ADVERTISERS upped their spending in China last year as international and local brands swarmed the market in the run-up to the 2008 Beijing Olympics, scheduled for August.

Figures from The Nielsen Company show that advertising spending in China hit RMB441.5 billion (US$62.3 billion) in 2007, up 15% year on year.

Pharmaceutical, toiletries and beverage brands spent the most to account for 46% of total value, the report showed. “Domestic brands take up equal share with international brands in the [top 10]
list,” the report stated.

Olay was the top advertiser, followed by Sanchine Pharmaceutical, KFC and Gai Zhong Gai, with Colgate, China Mobile, Crest, Huangjindadang, Rejoice and Wahaha rounding up the top-10 list.

TV was the preferred medium, cornering 82% of the pie, with newspapers and magazines forming 16% and 2%, respectively, the report noted.

The Nielsen report calculated the ad spend based on published rate cards, which do not take into consideration discounts and promotional offers.