Magazines Archives - 2008 March
LOreal to focus on men in Malaysia
LOREAL MALAYSIA SDN BHD, the local division of cosmetics-and beauty company LOreal Group, has revealed the groups interest to expand into skin-care and hair-styling products for men in Malaysia.
Jean-Francois Couve, managing director of LOreal for Malaysia and Singapore, reportedly said : Men nowadays are more mindful of personal grooming and skin care due to their
changing lifestyles. The demand for beauty and skin-care products ... is like that for F&B where people are willing to spend for their daily consumption.
Currently, products for men form about 2% of the beauty and skin-care market. Couve believes this will post a double-digit growth over the next three to five years, with the market share doubling by 2010. We will be launching new brands every year to ensure that a whole portfolio of the LOreal international brands will be in Malaysia, he added.