Magazines Archives - 2008 March

L’Oreal to focus on men in Malaysia
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L’OREAL MALAYSIA SDN BHD, the local division of cosmetics-and beauty company L’Oreal Group, has revealed the group’s interest to expand into skin-care and hair-styling products for men in Malaysia.

Jean-Francois Couve, managing director of L’Oreal for Malaysia and Singapore, reportedly said : “Men nowadays are more mindful of personal grooming and skin care due to their
changing lifestyles. The demand for beauty and skin-care products ... is like that for F&B where people are willing to spend for their daily consumption.”

Currently, products for men form about 2% of the beauty and skin-care market. Couve believes this will post a double-digit growth over the next three to five years, with the market share doubling by 2010. “We will be launching new brands every year to ensure that a whole portfolio of the L’Oreal international brands will be in Malaysia,” he added.